Inconsistent pipeline
Weeks of back-to-back installs followed by weeks of nothing.
Meta Ads · Pay Per Lead · AC Industry
We help AC installers stay booked year-round.
Qualified install enquiries from homeowners and businesses in your service area — delivered in batches, paid upfront, no retainers, no fluff.
- 7–10 days
- Per lead batch
- £1.5k–£8k+
- Avg. install value
- £0
- Setup fee
The Problem
Referrals run dry. Winter gets quiet. The phone stops ringing.
Most AC installers rely on word of mouth and an unpredictable summer rush. When demand dips, so does cash flow — and there's no system to switch on more work.
No paid ad infrastructure
Boosted Facebook posts and Google Maps aren't a lead system.
Big agency retainers feel risky
£2k/mo with no guarantee of leads is a hard 'no' for most owners.
The Morning-Star Model
Buy leads in batches. Pay upfront. Get installs booked.
We run Meta ads from a central agency account, qualify every enquiry, and deliver hot install requests directly into your inbox or CRM.
01
You pay per lead
No retainers, no monthly minimum, no setup fee.
02
We run the ads
Centralised Meta Business Manager, optimised daily.
03
Leads delivered fast
10–20 lead test batch delivered in 7–10 days.
04
You close & install
Average install ticket means 1 close pays the whole batch.
Built for AC
We don't do "everything for everyone."
The entire offer is engineered around air conditioning installers — residential and commercial. Our creative, our targeting, and our qualification questions are all dialled in for AC enquiries that turn into booked installs.
See what's included →- High-ticket job values (£1.5k–£8k+) make even premium leads profitable
- Strong seasonality — installers want to lock in spring/summer work early
- Homeowners and SMEs are highly reachable on Meta with geo + interest targeting
- Most competitors rely on referrals — almost no one runs paid ads properly
- Quick decision-making — trades close hot leads in days, not months
The Maths
One install pays for the whole batch — usually with change.
A standard 10-lead test batch at our published rate costs less than the gross profit of a single average install. Anything above that is upside.
- Test batch size
- 10 leads
- Sale price per lead
- £50
- Batch cost to you
- £500
- Avg. AC install ticket
- £1,500 – £8,000+
- Closes needed to break even
- Less than 1
Ready for a calendar full of installs?
Book a free 30–45 minute Discovery Call. We'll map out your area, confirm fit, and quote you a test batch.
Book My Discovery Call